OUR HERITAGE
YIELDS EXPERIENCE

Since our establishment in 1980, The Armory has built an unparalleled reputation in this complex and dynamic market as the leading provider of B2B counsel to major foodservice brands and businesses.

We have achieved this through an ongoing commitment to excellence, inhouse expertise and attention to bottom line results.

The Armory specialises in conceptualising and executing both traditional and digital marketing strategies, public and media relations campaigns, full service advertising, promotions, event planning and services to the Australian foodservice sector.

STRATEGIC FOCUS

The Armory is committed to using our skills strategically to realise our clients’ desired outcomes.

Our extensive track record in working with some of Australia’s major brands has facilitated the development of an exhaustive suite of strategies and tactics applicable to all existing and emerging media, across both traditional channels and the digital realm.

Armed with these tools, we have built an enviable reputation through our ability to conceptualise and execute fully integrated foodservice marketing strategies embracing all relevant elements.

From advertising that cuts through the clutter, to internal/external communications, public and media relations, reputation management – even down to product packaging design and branding.

OUR TRACK RECORD IS SECOND TO NONE

45+ YEARS ADVISING LEADING MANUFACTURERS, DISTRIBUTORS AND INDUSTRY BODIES